Nikki GordonJul 14, 20194 minWhy AdWords is one of the most underrated (and cheapest!) message testing tools There are many ways to do message testing. One of the most underrated and cheapest methods is through Google Ads.
KatieJun 23, 20195 minThe 3 Components of an Effective Marketing MessageTo create great marketing messages, you have to know the answer to these three critical questions.
KatieMay 8, 20193 minTrying to recruit Gen Z? Focus on D&I NOTE: This post originally appeared on SurveyMonkey’s excellent blog, Curiosity @ Work. This year, Gen Z (people born after 1996) is pois...
KatieFeb 7, 20163 minMarketing Winners and Losers at Super Bowl 50In addition to being a football championship, the Super Bowl is a parade of advertising’s one-percenters. The oft-touted stat this year i...
KatieJan 19, 20166 minWhat Startups Should Learn from “The Big Short”“What are the odds that people will make smart decisions about money if they don’t need to make smart decisions―if they can get rich maki...
